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that time i worked at a uniform company.
Direct Group is one of New Zealands biggest uniform suppliers to many school and companies. They also specialise in creating unique garments for sports teams, clubs and events. My role as graphic designer involved editing photos of garments, creating catalogs, making proofs for clients to sign off on and designing sports uniforms. The most notable uniform I designed was for the NZ Wheelblacks, worn at the 2021 Paralympics in Tokyo. Direct Group prides itself on quick turnaround time for clients, the design of these garments would usually take a couple of hours from conception to completion. The process involves researching the client, creating graphical elements, testing colourways, redrawing logos for vector or creating them from scratch.
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