Agency Work
Below is a small selection of the hundreds of briefs and jobs I worked on at the Hamilton-based marketing agency Bettle Associates (now known as Beetle). I had the opportunity to work on many national brands like Challenge Gas and Advantage Tires, and collaborated with the Hamilton City Council on local projects. Working at a fast-paced advertising agency taught me how to put out consistent, well-designed work in often very short time frames. I also enjoyed the variety of projects, from publication design and social media to animation and video editing.
Video Editing/Animation
Salient Magazine
Working at Salient was the most challenging and creatively rewarding job I have had so far. Instead of working with a team of designers, I was the sole designer responsible for the identity and production of a 24-issue magazine. The turnaround for an issue was about six days, which at times could be stressful; it was also incredibly rewarding to see my work materialised and printed at the end of every week. I combined everything I learned working in a fast-paced design agency with my passion for illustration and cartooning to create a publication that I hoped students would want to grab off the stands and connect with.
Freelance Illustration
In my freelance gigs, my clients typically give me free rein to come up with an idea. My goal is always to make it fun and ensure that their event poster will stand out in the sea of event posters. The artwork can often be adapted into other formats like social posts and T-shirt designs.
